'massive' price change for a new pc monitor

 I was looking at options for a new PC Monitor, and this one took my fancy. I also noted the price had changed, so foolishly thought l may be saving myself some money, but lo and behold they're actually selling it (and advertising the fact) for more than the RRP. Maybe it's a new double bluff in advertising l am unaware of, but it sure seems strange.

Toodle pip