In the 1970's, Evil Knievel was a huge star, mainly known for his uncussessful attempts to ride a bike across/over buses and/or The Grand Canyon. He obviously wanted to cash in while he could, and amongst the products available was this disgusting looking ice lolly. What l can't get my head around, is why they chose the hideous looking boy to star in the campaign. Sheer insanity.
toodle pip
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