strange bookmarks

I buy a lot of books, and many of them are second hand ones from charity shops. Often there will be old bookmarks and bits of paper left inside, but a recent book had this photograph in it.

I now have loads of questions. Who is it?  Where was it taken?  How long ago?  Who is the cartoon figure? Do they want it back?  Do I look like a pervert if l keep it?  (I keep everything).

I wanted something to relax with and read, not a headache.

I obviously blame the Tories.

Toodle pip