Back in the 1960's, when London used to be the epicenter of coolness, it's kind of hard to believe that these two men (Tommy Roberts and John Paul) ran one of the coolest shops in town. Mr Freedom.
It's even harder to believe, looking at what they are wearing, that the shop sold trendy clothes to the rich and famous.
There is still a Mr Freedom outlet going today (look here), but the coolness has long gone, despite the expensive prices.
However, back in the day, as well as the clothes, they did have a (now really dated) advert that featured some great electronic music. Jean Jaques Perrey - 'Moog Indigo'.
And here's Mick Jagger of The Rolling Stones wearing one of their t shirts (Which can now be purchased here).