I assume the bread shaped blankets for sandwiches/cheese on toast etc will be not dissimilar from the cheese you can already buy that is cut into individual slices.
Cheese that will melt onto a baked potato? What, unlike normal grated cheese?
He is also going to be a guest blogger, but more importantly, is going to travel around the Asda stores to educate people about cheese. Hurrah!
The World can now rest in peace safe in the knowledge that we are about to be educated correctly.
What a tosser.